Exclusive formula providing essential fatty acids and other beneficial nutrients important to help support learning and memory.

GENIUS significantly increases concentration and brain functions with fast and noticeable results! Essential for the proper development of the nervous system during the growing years of children and teenagers.

• Helps relieve symptoms of ADD and ADHD.
• Highly concentrated in Omega-3 DHA and EPA.
• Provides 90% of the EFAs necessary for brain function.
• Supplies crucial phosphatidylcholine to support neurotransmission in neurons.
• Rich source of beneficial ARA and GLA.
• Best tasting Organic orange flavour! Kids love it!
• Does not contain artificial colours, flavours, sweeteners or preservatives.
  PA-free borage oil.

BENEFITS

Research Based Claims

• Provides structural components for healthy brain and eyes.
• Helps to support development and mental function in children such as memory, perception and problem solving capacities.
• Helps in the management of Attention Deficit Disorder with or without Hyperactivity (ADD/ADHD).
• Helps improve concentration in children with ADD/ADHD.
• Helps in the development of the nervous system.
• Highly concentrated in Omega-3 DHA and EPA.
• Provides 90% of the EFAs necessary for brain function.
• Supplies crucial phosphatidylcholine to support neurotransmission in neurons.
• Rich source of beneficial ARA and GLA.

Properties of the Ingredients

Wild fish oil blend (mackerel, anchovy, sardine, tuna)

• Docosahexaenoic acid (DHA): an omega-3 fatty acid, is mainly concentrated in the brain and retina cells. It has been recognized as essential for infant/child brain development and retinal function. Studies of preterm infants have shown the importance of dietary DHA in learning. DHA has further been shown to play an important role in treating ADD/ADHD.
• Eicosapentaenoic acid (EPA): also belongs to the omega-3 family and is essential for the production of anti-inflammatory compounds. DHA and EPA are found primarily in cold water fish such as mackerel, sardines, anchovies.
• Borage oil (Borago officinalis) (20% GLA): Omega-6 fatty acids, particularly dihomo-gamma linolenic acid (DGLA) and gamma linolenic acid (GLA), the precursor to DGLA, also play an important role in healthy brain function. Researches have shown a DGLA deficiency in children with hyperactivity. Valuable quantities of GLA are found in borage and evening primrose oil, with borage being the richest source, containing 20% GLA.
• Certified Organic Flax seed oil, (Linum usitatissimum) Cold Pressed: Another omega-3 fatty acid, alpha-linolenic acid (ALA), is found in high quantities in flaxseed and flaxseed oil. ALA is the parent omega-3 and precursor to EPA and DHA. Experimental studies have shown that ALA supports learning and memory. ALA is metabolized into DHA, providing additional benefits to the brain.
• Phosphatidyl choline (PC): can be found in soy lecithin, it is a component of all cells in the body. It also acts as a source of choline which is the starting material for the synthesis of acetylcholine, a neurotransmitter involved cognitive functions. Studies have shown that supplementation with PC helps in learning and memory.
• Vitamin E (d-alpha-tocopherol) : Vitamin E is a valuable additive to any EFA oil, as it keep the oils fresh and protects the oils from oxidation.

GUARANTEED HIGH QUALITY

We believe your children deserve the best product available and for the past 20 years that’s what we delivery to you.

With NUTRIPUR, feel confident that every lot of GENIUS is IFOS tested. IFOS testing program sets the world’s highest standards for fish oil safety, purity, quality, potency and freshness.

NUTRIPUR IFOS RATING for each lot you purchase received the highest rating of 5/5 stars!!

FAQ

1. How do I know how much to give to my child?
   It is recommended to start with 4 capsules in younger children and 6 capsules in teenagers. However, if your child does not show any improvements within the first month, it can indicate that your child requires more omegas than others. If so, it is recommended to increase the child dosage to 6 capsules a day.
2. How long does it take for Genius to take effect?

   Parents notice the beneficial effects as soon as the second week: the child is calmer; has a greater ease to complete homework and is less anxious in social situations and exams. Brain function, such as concentration and focus, also improves in the first month and leads to better school results within the second month. However, your child may not show improvements as quickly, some children require more omegas than others. If so, it is possible to increase to a dosage of 6 capsules.
   

3. Should my child take Genius all year-round or take breaks during the summer for example?
   Children can take Genius year-round without a problem. It may be preferable to not interrupt in children who have anxiety, sleeping, skin or irritability issues.
   For others, taking breaks during the summer is fine as long as supplementation is restarted with the start of the school year.

4. I have been giving my child the smallest dosage of 4 capsules a day for a few months now, should I increase the dosage since he is growing?
   GENIUS is approved for a dosage of 4 to 6 capsules for children 4 years and older which means it is safe to increase the dosage to 6 capsules per day. Nevertheless, it is not necessary to increase the dosage simply if your child is growing. The increase in dosage is usually warranted when signs of deficiencies start appearing; which would mean the child’s body is now requiring more omegas then previously needed to function adequately.

5. My child is 6 months old; can I give him the Genius?
   At 6 months, children have a very sensitive digestive system and do not digest fats very well. At this stage, it’s best to give them foods that are high in omegas.
   If you are breastfeeding, even better! You can take omega supplements yourself, and the benefits will be passed on to your baby through breast milk.

6. Should I be worried about contaminants found in fish?
   Not with Nutripur! All of our oils are rigorously tested for contaminants and toxins (heavy metals, solvent residues, etc.) and rated by a third-party international organization IFOS to ensure that GENIUS is pure and safe.
   GENIUS always receives a 5 on 5-star rating with its IFOS certification!

7. How can your fish oil be free of mercury if it comes from fish that can contain a lot of mercury?
   To obtain the essential fatty acids (DHA & EPA) from wild fish, an extracted process is involved. Fish oil can therefore be purified and is not comparable to food. In addition, every batch of GENIUS produced is tested and rated by a third-party international organization IFOS.
   GENIUS always receives a 5 on 5-star rating with its IFOS certification! Which means it is tested and surpasses the industry standards.

8. I read that Borage Oil can contain a harmful substance called pyrrolizidine alkaloids (PAs).
   We use only PA-free borage oil.
   Our oils are IFOS certified and we can guarantee that GENIUS does not contain any harmful contaminants.

9. Does Genius contain any food coloring or artificial flavours?
   No, Genius does not contain any artificial colours or flavours. To make it more palatable for kids we have added a bit of Organic stevia and our award-winning creamy Organic orange flavour. Kids love it!

10. My child is currently on ADHD medication; can he take genius as well? How do I time his medication?
    Yes! We have had multiple positive reports of children adding Genius to their conventional medication regimen. Genius is additionally beneficial since it helps various symptoms. Genius does not change the absorption or the effect of any medication. It can therefore be taken when needed.

11. My child has been taken Genius in conjunction with ADD/ADHD medication for over a year now; can I reduce his ADD/ADHD medication?
    Changes to posology of conventional medication should be discussed with your doctor with whom a new evaluation will be made to adjust medication, if necessary.

12. What are the signs of omega deficiencies?
    -EYES: Dry, itchy eyes.
    -HAIR: Dry, brittle, dull or lifeless hair, recurrent dandruff and hair loss.
    -SKIN: Dry, cracked, rough, itchy, flaky, or ‘bumpy’ skin.
    -NAILS: Slow growing, soft, splitting or fraying nails.
    -EARS: Excessive earwax buildup.
    -EMOTIONAL SENSITIVITY: longer or more frequent periods of low mood, anxiety, irritability, mood swings.
    -CIRCULATION: Cold hands and feet
    -BRAIN FUNCTION: Distractibility, poor concentration and difficulties retaining information.
    -TIRED: Daytime fatigue and difficulties with sleep (especially settling at night and early waking).
    -DEHYDRATION: Excessive thirst and frequent urination.

13. I was told I could give Genius to my child for his anxiety?
    Yes, Genius has been shown to have great beneficial effect on anxiety issues! The formula is made to help soothe the nervous system and temper emotional surges. By doing so, the child will feel calmer and will cope more easily when faced with emotional stressors such as written or oral exams, athletic performances and even social interactions (like changing schools).

14. Can Genius help my child sleep?
    Yes, Genius soothes the nervous system to allow kids to access their sleeping cycle and stay in a recuperative sleep throughout the night.

15. My child has a very hard time sleeping and Genius seems beneficial, should I give it to him at night instead?
    GENIUS can be taken at any point during the day and can be taken at night, if more convenient. The effects of GENIUS are cumulative; changing the time of day will not greatly affect any improvement. 

16. Is the product less effective if my child swallows the capsule without the chewing it?

    No, as long as the liquid inside is swallowed, it does not affect the effectiveness of the product.

17. My child is not very good when it comes to swallowing capsules, how big are your capsules?
    Our capsules are about 1 cm cube, so very small and they are also chewable! They have a delicious Organic creamy orange flavor that kids love.

Medicinal Ingredients: Minimal daily dosage of 4 capsules contains :

Wild Fish oil (Thunnus Alalunga)   |   1060 mg
Borage oil (seed) (Borago officinalis)  |  320 mg
ORGANIC Flax seed oil, cold pressed (Linum usitatissimum L.)  |  200 mg
Phosphatidylcholine  |  18 mg
from Non GMO Soy Lecithin (Glycine max, bean)  |  200.8 mg
Vitamin E (d-alpha-tocopherol)  |  54 iu / 36.36 mg

Does not contain artificial colours, flavours, sweeteners or preservatives.

Children 4 years and older: Take 4 to 6 capsules daily.

The capsules can be chewed or swallowed with water. Can be taken in the morning and at night in 2 doses.

Keep in a cool, dry place away from heat sources.

Contraindications: None.